A Regal Undertaking

Drive north on Plankinton Avenue from Interstate 94 in downtown Milwaukee, and you’ll have a hard time missing one of 3Up Metal Works’ latest metal fabrication and installation creations!

We partnered with the experts at Innovative Signs to build and install a new lighted rooftop sign for Regal Rexnord Corp. Its bold green and blue colors are especially vibrant after dark. Day or night, the sign makes a statement!

Custom metal fabrication and installation in Milwaukee WI


Our metal fabrication professionals designed and built the sign’s support frame, and sturdy holders for its 5-foot letters. During installation with the Innovative Signs team, they welded the fully-assembled, 50-foot wide sign onto an existing rooftop support.

We don’t do high-profile, visible-from-miles-away projects every day. Usually, it’s functional, non-flashy infrastructure work that helps industry operate safely and efficiently. Suffice to say, it’s rewarding when your craftsmanship is displayed for all the world to see, 10 stories high!

Allan Haas